Google is one of the best search engines. It is like a life savior tool. Whenever you feel you are stuck with something, you search it on google. From a school projects to business queries, Google has solutions for everything.
Google is the solution to all the problems. Though there are many search engines available in the market, Google is the most widely used search engine.
But right now the question is, has google maintained its persistency or not. If we search anything on the Google the first thing we get is ads. Ads have become an integral part of Google . Let’s take an example.
If you are looking for some kind of furniture. And your only motto is to find information about it. But when you search , the first thing pop-ups is the ad, the name of so and so firm selling it. Another ad inside the webpage and it goes on.
This thing is done on purpose by Google. Google gets a large sum of money from those who wants to publish the ad. But do the audience likes this? . The answer is no . The audience is frustrated with these ads popping up. And people feel they are not accurate results for what they are looking for. They only get things, Google wants them to see, that is the ads.
One software engineer consider it to be dead. Actually its true. Because your patience level gets disturbed when you don’t get things you have been looking for.\
For search engine marketing, companies pay sums of money to Google, so that their website remains first. This is known as organic search engine optimization. Due to this inorganic search engine optimization, Google is becoming less relevant. The content that users wants is not found. So this inorganic search engine optimization is leading to ineffectiveness. The content which is not worth it , gets more attention. Users gets frustrated as they are not getting what they have looking for.
Also in search engine optimization, there is an organic one, which is ranked based on content. The content inside the website is more important , rather than sums of money, so this one is a qualitative one. This is not harmful to users.
Also there are lot of spam websites. Sometimes by using the right keywords and inorganic search engine optimization, these sites also gain a lot of traffic. This is also not worth it.
Google also makes thousands of changes every year, so that it can provide audience the things they are looking for. And also over the past seven years it has decreased its irrelevant results by almost 50%. Though its a good achievement but still Google need to work on its critics.
Initially the founders of Google named, Larry Page and Sergey Brin said that they would not provide space for ads in their search engine. This was during 1998 .
Though Larry Page and Sergey Bin are providing space for ads. Due to this their revenue was dollar 54 in just the first quarter of 2022. Though Google needs to work on this ads thing to gain back confidence of audience.
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