Technology

How to Use Instagram for Business: A Practical 10-Step Guide

Instagram is a very resourceful social media platform because it allows you to use visual media to connect with your audience. As you know, people tend to react better to videos and photos as compared to written text.

As a company owner, you need to use social media to grow your business. This is a good mine for you whether you’re just starting up, or your business is established. Be sure to work with a social media expert to get your strategies right.

Are you running a business while in college? Being a business owner while you’re still a student might seem overwhelming, but it pays in the long run. It’s really good to have income when you graduate because people don’t always find jobs immediately.

Besides, many people today are embracing self-employment because it gives you more control over your life. While you’re still in college, don’t shy away from seeking algebra homework help each time things get to busy.

This article shows you just how powerful Instagram can be.

1.    Set up an Account

If you’re not already on Instagram, set up an account as soon as you can. The beauty of this app is that it allows you to connect with accounts on other social media platforms. This means you can easily direct the following you already have on other social media platforms to your Instagram page.

Each time you make a post on Instagram, make sure you share it on other platforms to encourage more people to follow you.

2.    Add Links to your Bio

Use your bio to provide followers all the information they need to know about your company. Each time you’re launching a new product or service, attach a link on your bio so that people can check it out.

3.    Use your Instagram Stories

Since stories disappear in 24 hours, it creates an urgency that works to your advantage. Use your Instagram stories to relay crucial information to your followers. You can also make this a space where you appreciate people that shop with your brand.

4.    Humanize your Brand

Talking to people about your life away from the business is an excellent way of humanizing your brand. You can also share people’s experiences with your products. Such content encourages people to shop with you because they see value in what you do.

5.    Monitor what Works

Like any other social media platform, you need to figure out what works for you on Instagram. What works for other brands might not be what you need to grow. Pay attention to the Instagram posts that get the most reactions.

6.    Engage your Audience

No matter how busy you might be, it’s very important that you reply to as many comments as possible. You should consider getting an account manager to help you keep engaging your audience.

7.    Leverage Influencer Marketing

There are very many influencers on Instagram that are willing to help you grow your business. Agree on a payment system so as to retain the influencers you work with.

8.    Familiarize with hashtags

Using hashtags on Instagram will help you penetrate new markets. However, don’t overuse them because they’ll make your posts look unpresentable.

9.    Create High-quality Visual Media

Each picture or video you post on Instagram should always be high-quality.

10.Capitalize on Regramming

Sharing other people’s posts on Instagram is an excellent way of building connections and finding people to partner with.

 

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