Instagram is a very resourceful social media platform because it allows you to use visual media to connect with your audience. As you know, people tend to react better to videos and photos as compared to written text.
As a company owner, you need to use social media to grow your business. This is a good mine for you whether you’re just starting up, or your business is established. Be sure to work with a social media expert to get your strategies right.
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This article shows you just how powerful Instagram can be.
1. Set up an Account
If you’re not already on Instagram, set up an account as soon as you can. The beauty of this app is that it allows you to connect with accounts on other social media platforms. This means you can easily direct the following you already have on other social media platforms to your Instagram page.
Each time you make a post on Instagram, make sure you share it on other platforms to encourage more people to follow you.
2. Add Links to your Bio
Use your bio to provide followers all the information they need to know about your company. Each time you’re launching a new product or service, attach a link on your bio so that people can check it out.
3. Use your Instagram Stories
Since stories disappear in 24 hours, it creates an urgency that works to your advantage. Use your Instagram stories to relay crucial information to your followers. You can also make this a space where you appreciate people that shop with your brand.
4. Humanize your Brand
Talking to people about your life away from the business is an excellent way of humanizing your brand. You can also share people’s experiences with your products. Such content encourages people to shop with you because they see value in what you do.
5. Monitor what Works
Like any other social media platform, you need to figure out what works for you on Instagram. What works for other brands might not be what you need to grow. Pay attention to the Instagram posts that get the most reactions.
6. Engage your Audience
No matter how busy you might be, it’s very important that you reply to as many comments as possible. You should consider getting an account manager to help you keep engaging your audience.
7. Leverage Influencer Marketing
There are very many influencers on Instagram that are willing to help you grow your business. Agree on a payment system so as to retain the influencers you work with.
8. Familiarize with hashtags
Using hashtags on Instagram will help you penetrate new markets. However, don’t overuse them because they’ll make your posts look unpresentable.
9. Create High-quality Visual Media
Each picture or video you post on Instagram should always be high-quality.
10.Capitalize on Regramming
Sharing other people’s posts on Instagram is an excellent way of building connections and finding people to partner with.