In a striking display of technological prowess, a captivating AI-powered tech demo by Sony’s Aloy has sparked a thought-provoking conversation about the human impact behind the pixels. The mesmerizing demo, which showcases the capabilities of AI in game development, has been met with a powerful response from renowned voice actress Ashly Burch, who is using her platform to shed light on the importance of respecting the people behind the games we love. As we continue to push the boundaries of what’s possible in the gaming industry, Burch’s words serve as a poignant reminder that, in the digital age, it’s time to shift our focus from the screens themselves and toward the talented individuals bringing stories to life.
The Creepy Side of AI: Sony’s Aloy Tech Demo and the Concerns of Voice Actress Ashly Burch
As we’ve seen with the Horizon series, the consequences of corporate greed and unchecked technology can lead to the destruction of civilization. This cautionary tale is more relevant now than ever, especially in the context of Sony’s recent AI video featuring Aloy.
The video sparked a reaction from fans, developers, and Ashly Burch, the voice actress behind Aloy. Burch posted an impassioned video on social media, emphasizing the importance of artistic integrity and human talent behind any project.
One commenter aptly stated, “AI should be a help for the things we don’t want to do… not a replacement for the things we love to do… acting, voices, paintings…. I am so fed up with this.” This sentiment highlights the need for AI to augment human creativity, not replace it.

Artistic Integrity in the Age of AI
The Importance of Human Talent Behind a Project
Burch’s passionate plea for artistic integrity is a reminder that human talent is essential to any project. AI can assist, but it cannot replace the creativity, passion, and dedication of human artists.
In the case of the Aloy tech demo, the video’s creepiness stems from the lack of human touch. The AI-generated content strips the character of its humanity, leaving us with an unsettling, artificial representation.

Burch’s Passionate Plea for Artistic Integrity
Burch, as the voice actress behind Aloy, understands the importance of human creativity in the creative process. Her experience on the other side of the coin gives her a unique perspective on the role of AI in art.
Her statement serves as a reminder that AI should be used to augment human creativity, not replace it. By prioritizing artistic integrity, we can ensure that AI-generated content complements human talent, rather than supplanting it.

The Dangers of Unchecked AI in the Creative Process
The Aloy tech demo is a prime example of the dangers of unchecked AI in the creative process. Without human oversight and input, AI-generated content can lack the soul and humanity that makes art relatable and engaging.
By relying too heavily on AI, we risk sacrificing artistic integrity for the sake of convenience and efficiency. This can lead to a homogenization of content, stripping it of its unique character and charm.

The Implications of AI-Generated Content
Aloy’s AI Video and the Public’s Reaction
The public’s reaction to the Aloy tech demo was telling, with many expressing unease and discomfort at the AI-generated content. This reaction highlights the importance of human touch in creative endeavors.
The video’s creepiness stems from the lack of human emotion and soul, leaving us with an artificial representation that fails to resonate with audiences.

Developers Caught in the Crossfire
In the aftermath of the Aloy tech demo, developers are likely to bear the brunt of the public’s dissatisfaction. This is unfair, as developers often have little input on decisions regarding AI-generated content.
By shifting the focus to the developers, we risk overlooking the true issue: the unchecked use of AI in the creative process. Instead, we should be examining the role of AI in art and ensuring that it complements human talent, rather than replacing it.
The Blurred Lines Between Human and Machine Creativity
The Aloy tech demo blurs the lines between human and machine creativity, leaving us wondering what constitutes “art” in the age of AI. This raises important questions about authorship, ownership, and the role of AI in the creative process.
As we move forward, it’s essential to establish clear guidelines and boundaries for the use of AI in art, ensuring that human talent is respected and valued.
The Human Touch in Gaming: Why Seasons Matter
This past week in New York has been a tour of the seasons, with temperatures fluctuating wildly and unpredictably. This unpredictability is what makes seasonal weather so captivating, and it’s exactly what’s missing from many games.
I’ve spent a lot of time thinking about seasonal weather in games, and how it can transform the gaming experience. Three examples come to mind: The Last of Us, Endless Legend, and Bully.
The Last of Us
The Last of Us memorably marks each season with a title card, transitioning the player to a new environment perfectly built to communicate the feeling of that new climate. Each new change signals a shift in tone, both in general and especially with regard to the relationship between Joel and Ellie.
Endless Legend
Endless Legend captures the unpredictability of seasonal weather well, dividing the stages of the game into Summer and Winter. When snow falls, everything crawls to a halt, with exploration and economic progress ground to a halt.
Bully
Bully moves from season to season as the game progresses, communicating the same sense of change that real seasonal weather does. The game’s use of seasons is particularly effective, with Shawn Lee’s distinctive score helping to communicate the switch in season.
The Art of Seasons in Games: A Personal Favorite
Three examples jump to mind, and I wish instead that number were thirty. The Last of Us memorably marks each season with a title card, and transitions the player to a new environment perfectly built to communicate the feeling of that new climate. Each new change also signals a shift in tone, both in general and especially with regard to the relationship between Joel and Ellie. It’s a solid use, but not my favorite—largely because it’s fully scripted, and in my experience, seasonal changes are always more like suggestions.
Endless Legend actually captures that unpredictability really well, even though it only has Summer and Winter. When snow falls, everything crawls to a halt, with exploration and economic progress ground to a halt. And as the game continues, it gets worse, with this mystical planet’s winter arriving greater frequency and with stronger effects. It divides the stages of the game so well, and it’s frankly just cool to see your slowly growing cities grow from winter to winter, covered in the white.
But my favorite—or at least my favorite in memory—use of seasons in games is Bully. Like The Last of Us, Bully moves from season to season as the game progresses, but because the whole game takes place in the fairly mundane Bullworth Academy and the nearby town, it communicates that same sense of change that real seasonal weather does. You see Bullworth swathed in autumnal leaves, draped in snow, and bustling with springtime activity. Shawn Lee’s distinctive score helps, with each chapter bringing at least a couple of tracks that help communicate the switch in season.
The Unpredictability of Seasonal Weather in Games
New York transforms as a place, not only in terms of temperature and type of precipitation, but also in atmosphere and mood. New York in August is hell—sweltering, with all the joy of early summer replaced by brightly lit desperation. But by September, it’s my favorite place in the world. As cooler weather descends, the city seemingly unlocks; trips that were once unthinkable become joyful excursions, you stop spending energy thinking about which side of the street to walk on, and random sidewalk encounters with friends no longer have a heat-imposed time limit.
Bully’s Commendable Use of Seasons
Bully moves from season to season as the game progresses, but because the whole game takes place in the fairly mundane Bullworth Academy and the nearby town, it communicates that same sense of change that real seasonal weather does. You see Bullworth swathed in autumnal leaves, draped in snow, and bustling with springtime activity. Shawn Lee’s distinctive score helps, with each chapter bringing at least a couple of tracks that help communicate the switch in season.
What Makes a Seasonal Change in Games Effective?
I’m not sure who the people that worked there were, the ones doing the vibing. It was definitely not Alex or A-Ron, those dudes have always been cool. In fact it seems like A-Ron’s ethic is exactly the opposite, at least now—embracing weirdos, out-of-towners, cool guys and girls, thugs, gay kids, whatever. It’s always surprising to me how the landscape of skateboarding has changed since then.
The Future of AI in Gaming: A Balancing Act
Using AI to Enhance the Gaming Experience
AI could have many useful functions that help people accomplish their day-to-day tasks. Instead, we as a society seem to think that it’s people who are the inconvenience.
The Risks of Overreliance on AI-Generated Content
AI should be a help for the things we don’t want to do… not a replacement for the things we love to do… acting, voices, paintings…. I am so fed up with this,
one commenter stated. Honestly, that’s as objectively “correct” a statement as it can possibly be!
Finding a Balance Between Human and Machine Creativity
Burch articulated the ongoing creative struggles against AI perfectly! Plus, she intimately understands what that looks like from the creator side of the coin anyway. Ultimately, that means more than the opinion of any one goober on the internet (present company included).
Conclusion
As we conclude our analysis of the VICE article on Sony’s AI Aloy tech demo and Ashly Burch’s powerful response, we are left with a profound understanding of the importance of respecting the people behind games. The article sheds light on the complexities of AI-generated content and the emotional impact it can have on individuals involved in the gaming industry. Burch’s heartfelt words emphasize the need for creators to acknowledge the human effort and emotion invested in game development, rather than prioritizing AI-driven innovation over people-driven passion.
The significance of this topic lies in its reflection of the evolving gaming landscape. As AI technology advances, it’s essential for developers to strike a balance between innovation and human touch. Burch’s words serve as a reminder that games are not just products, but the culmination of countless hours, emotions, and sacrifices made by the people who bring them to life. The implications of this discussion are far-reaching, as it challenges the industry to redefine its priorities and values. Will we see a shift towards a more people-centric approach, or will the drive for AI-driven innovation continue to dominate the conversation?